Taste the Season

Enjoy a festive tasting tour to warm up your holiday season in Canada’s iconic wine destination

TICKETS ON SALE OCTOBER 1

Cheers to Holiday Flavours

Celebrate the season with the Taste the Season Tasting Pass—your invitation to explore Niagara-on-the-Lake wine country during the most magical time of the year.

During weekends in November, visit participating wineries to enjoy eight carefully curated holiday-inspired food and wine pairings. Whether you’re toasting with friends, planning a cozy couple’s weekend, or gifting a one-of-a-kind experience, this self-guided tour is the perfect way to sip your way into the season.

Learn more about the Taste the Season Tasting Passport

    • Signature Tasting Pass with 8 winery tasting experiences

    • Holiday-inspired food pairings at each stop

    • Expertly selected VQA wine pairings

    • Valid Fridays, Saturdays, and Sundays from Oct. 31 to Nov. 30, 2024

    1. Choose Your Wineries: When purchasing your pass, select the eight wineries you’d like to visit. No need to select specific times.

    2. Get Your Confirmation: Your itinerary and receipt will be sent via email from our ticketing platform, SquadUP.

    3. Plan Ahead: Groups of 8+ should contact wineries directly to confirm availability.

    4. Bring Your Confirmation: Show your email receipt upon arrival at each winery to receive your tastings.

  • Didn’t plan ahead? No problem. On event days, you can now purchase individual tastings for $6.24 each (plus fees). Just remember: tastings are only available until 4:30 PM and availability is limited.

  • Signature Tasting Pass: $52 + HST & fees — Includes 8 winery tasting experiences

    Alcohol-Free Pass: $37.47 + HST & fees — Includes 8 non-alcoholic pairings

    Individual Day-Of Tastings: $6.24 each + HST & fees (limited availability, until 4:30 PM)

Explore the pairings

Check back in October 2025 for our 2025 Taste the Season Pairings